Yanolja Research Inaugural Seminar
Transforming the Future of Tourism through Digital Innovation
Recent advances in the tourism industry highlight a paradigm shift driven by digital transformation. While this shift brings risks such as heightened market imbalances and intensified cross-industry competition, it also opens doors to unprecedented growth opportunities in scale and scope.
Digital transformation connects tourists and providers seamlessly across the entire travel journey, enabling data integration and utilization. By harnessing these opportunities, South Korea's travel industry could not only enhance its global competitiveness but also contribute to strengthening the nation’s overall standing on the world stage.
As South Korea's first private research institute specializing in the travel and tourism industry, Yanolja Research was founded with the mission of becoming an international hub for knowledge and insights to lead the global tourism sector. This inaugural seminar, under the theme "South Korea's Leap in Tourism," aims to envision the future of the tourism industry in the digital age and propose strategies for globalizing South Korea’s tourism sector.
We sincerely invite you to join us in this seminar to support the successful digital transformation and globalization of Korea's tourism industry.
Thank you for your interest and participation.
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