In the wake of the COVID-19 pandemic, a new trend called 'Workcation,' which involves working while on vacation, has emerged, allowing individuals to combine work and leisure simultaneously in holiday destinations. Over the past 2-3 years, various workcation programs have also appeared in South Korea. However, as we transition into the endemic era in 2023, the workcation market faces a new landscape. In this Yanolja Research Brief, we explore changing trends in interest related to workcation, the adoption status in different countries, successful approaches to implementing workcation, and strategies to revitalize the workcation market from multiple perspectives.

Issue Report: What Lies Ahead for the Future of Workcation?

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