While many leisure industries faced difficulties due to COVID-19, the golf industry, on the contrary, experienced an exceptional boom. During the pandemic, there was a significant increase in demand for the golf industry, attracting a diverse range of consumers. However, it appears that growth has started to plateau as overseas travel reactivates in the post-pandemic era. In this Yanolja Research Brief, we take a close look at the current status and prospects of the domestic golf industry and explore strategies to address the changing landscape.

Issue Report: COVID-19, the Surge in the Golf Industry, and the Post-Endemic Outlook

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