In this issue of Yanolja Research Insights, we explored the role of Destination Management Organizations (DMOs) in revitalizing local tourism, through the case of Japan. Specifically, we examined the background behind the implementation of the Japan-style DMO, the role of the Japan-style DMO, and representative examples (Gero Onsen Tourist Association, Kyoto City Tourism Association).

Issue Report: The Role of DMOs in Activating Local Tourism: A Case Study from Japan

Key Economic Indicators