Discussing how the Korean tourism industry can leverage the ongoing acceleration of digital transformation (DX) across various industries as an opportunity for growth.
- DX in the tourism industry brings about fundamental changes to tourism businesses and the industry as a whole.
- Utilizing solutions and big data through DX can enhance the operational efficiency of the tourism industry and promote the development of new tourism products, thereby boosting the competitiveness of the Korean tourism industry.
- However, most tourism small business owners still face challenges in adopting digital technologies.
- Support in the form of solution-based digital infrastructure is needed to help tourism businesses overcome their limitations.
- The tourism industry based on DX should focus on the export of tourism products and travel tech innovation and be developed into a national strategic project.