We took a closer look at the developments in the Korean lodging industry (hotels/motels/pensions/vacation rental) during the second quarter of 2024. 

Using key revenue indicators like average daily rates (ADR), room occupancy rates (OCC), and revenue per available room (RevPAR), we delved into the changing market dynamics. Moreover, we investigated about the “Korea Lodging Promotion Festival (숙박세일 페스타)”.