We examined the Korean lodging industry trends for the first quarter of 2023 using key revenue indicators like average daily rates (ADR), room occupancy rates (OCC), and revenue per available room (RevPAR). We also analyzed the main factors influencing changes in market conditions. Additionally, we took a closer look at the realities of the domestic lodging and tourism industry during the COVID-19 pandemic, exploring the shifts in dynamics as we navigate the transition to an endemic phase.

Trend. Q1 2023 Lodging Industry Trends
Issue. The impact of COVID-19 on the changes in the domestic lodging industry

Appendix 01. Data Acquisition & Analysis Methods
Appendix 02. Lodging Industry Data